Project
Snug Scent is a sustainable candle business, who specializes in using pure essential oils. I've been asked to help them with a brand strategy, identity, labels, and illustrations.
Goals
+ Change the confusing to confident brand
+ Set goals
+ Attract specific audience
+ Organized identity with easy to use assets
+ Express natural and eco aspects of the brand
Process and results
Snug Scent candle company was struggling with consistent branding until they contacted me for help, and now they’re confident about their brand and hear a lot of complements about their candle labels.
We went through brand strategy, with intention to express what’s the best about Snug Scent. Their knowledge about blending scents and using only naturally sourced, and ethical ingredients is what makes them unique. By doing the competitors research and creating a client persona, we established strategy foundations. Knowledge about the audience and where they’re hanging out was also important for setting goals.
Details
Candles photos:
Brand strategy & identity: https://design.artphysis.com/services-brand-identity-process/
Are you ready to create a meaningful and confident brand?
Contact me to book your free brand consultation
